While I was walking through the Textile Heritage Museum’s latest exhibit, Preserving Sacred Ground, I noticed a Glencoe Mill product label that I’d never seen before. It read, “Union Plaids” and underneath the name was a drawing of a soldier in a blue uniform. I happened to be with Jerrie Nall at the time, and I asked about it. We agreed that this was a rather odd name for a post-civil war, southern textile mill product label. I’ve seen other Glencoe Mill labels, which have also struck me as having strange names, but then, I shouldn’t be too surprised at the creative product names. After all, I buy shirts with color names like “Petal” and “Antique Pine Heather.” These names sound enticing, but they’re not very informative. Haven’t we all, at one time or another, wondered how companies come up with such ridiculous names? There’s nothing like a little historical context, though, to make me feel better about current product names. Next time I come across a crazy product name, I’ll just remind myself that this is a long-standing product naming tradition! I’ve posted pictures of the Glencoe Mill labels that I’ve previously come acoss below.
The Glencoe Mill labels are certainly beautiful. I’m always impressed by the styling, design, and colors. If anyone out there has any information about them, I’d love to hear it. Are there other Glencoe label designs out there? How were the names chosen? Do the names have any meaning?
Frank and I have often talked about incorporating these names and label designs into the mill rehabilitation whether it is in artwork or signage at the mill, or even in suite and building names. The labels are striking, and they need to be used again.